Privacy Policy

ALCHEMY, THE LABEL PRIVACY POLICY (“Privacy Policy”)

Pursuant to and by the effect of Article 13 of the European Regulation 2016/679 concerning the protection of individuals with regard to the processing of personal data (GENERAL DATA PROTECTION REGULATION – GDPR). As required by the General Data Protection Regulation of the European Union (GDPR 2016/679, Article 13), before proceeding with processing, the interested party (User of the website www.alchemythelabel.com) is informed that personal data collected through the website are subject to processing by the Company through IT and/or telematic tools, for the purposes indicated in this policy.

 ABOUT ALCHEMY, THE LABEL AND THIS PRIVACY POLICY 

We are A&A APAREL DISTRIBUTION SRL (“we”, “us”, “our”), Limited Liability Company registered in Romania with Trade Registry Number J25/383/2020 and VAT Number RO42945832 , registered office located at Maresal Averescu 54,  zip code 220148 Drobeta Turnu Severin, Romania. 

You can contact us on contact@alchemythelabel.com

This Privacy Policy provides information on how we collect and use personal data.  A&A APAREL DISTRIBUTION SRL (operates www.alchemythelabel.com hereafter “the website"). This Privacy Policy sets out the information that we collect, the reasons for which we collect the information, and how we can use and share the information.The Website and services provided by ALCHEMY are not intended to be used by children. If you have any questions about this Privacy Policy you can contact us at contact@alchemythelabel.com

If you have any requests to exercise your legal rights, check section 10 (“What are my privacy rights?”) below. 

Exercising Your Legal Rights

If you wish to exercise any of your legal rights, please refer to Section 10 (“What Are My Privacy Rights?”) below.

Third-Party Websites

Our website may contain links to third-party websites, including those of advertisers, partners, and affiliates. Please note that this Privacy Policy does not apply to those websites. We are not responsible for the privacy practices or policies of third-party websites. We encourage you to review their privacy policies before submitting any personal data.

What Information Do We Collect and How?

When you interact with us — whether by using our website or communicating with us — we may collect the following information:

1. Information You Provide Directly

You may provide personal information when you:

  • Create an account

  • Place an order

  • Complete forms (registrations, surveys, competitions)

  • Subscribe to newsletters or special offers

  • Participate in promotions

  • Post reviews

  • Contact us via email, phone, social media, or messaging apps

Depending on your interaction, this may include:

  • Name

  • Address and location

  • Email address

  • Phone number

  • Date of birth

  • Gender

  • Purchase history

  • Shopping preferences

  • Reviews and images

  • Payment information (processed securely by third-party providers — we do not store card details)

If you create an account, you may also upload a profile photo or choose a nickname.

If you invite friends to shop through our website, you must ensure you have their permission before sharing their contact details.

2. Information We Receive From Other Sources

We may receive information from:

  • Third-party login services (Apple ID, Google Sign-In)

  • Social media platforms (e.g., Facebook, Twitter)

  • Advertising networks and analytics providers

  • Payment and delivery providers

  • Data enrichment services

When you connect your social media or third-party accounts, you grant us permission to access information according to your privacy settings on those platforms.

We may supplement your information with publicly available or demographic data (such as household size, income range, or profession) to:

  • Improve personalization

  • Enhance security

  • Deliver relevant advertising

  • Comply with legal obligations

3. Information Collected Automatically

Each time you visit our website, certain data is automatically collected by our systems:

Cookies

Cookies help improve your browsing experience by:

  • Remembering preferences (language, location)

  • Keeping items in your cart

  • Delivering tailored advertising

More details are available in our Cookies Policy.

Device Information

We may collect:

  • Device type

  • IP address

  • Browser type

  • Operating system

  • Network provider

  • Pages visited

  • Time zone and country

  • Error and crash reports

How Do We Use Your Information?

We use your information to:

  • Process and fulfil orders

  • Manage your account

  • Provide customer support

  • Improve and optimize our website

  • Prevent fraud

  • Deliver marketing communications (where permitted)

  • Personalize your shopping experience

  • Conduct research and analysis

  • Administer loyalty programs

You may unsubscribe from marketing emails at any time through your account settings or by using the unsubscribe link in our emails.

Legal Basis for Processing

We process your personal data based on:

  • Performance of a contract (e.g., fulfilling your order)

  • Legitimate business interests (e.g., fraud prevention, website optimization)

  • Your consent (e.g., marketing communications where required)

  • Compliance with legal obligations

Who Do We Share Your Information With?

We share your data only where necessary and with carefully selected partners:

Service Providers

  • Courier companies (for delivery)

  • Payment processors

  • Analytics providers (e.g., Google)

  • IT and hosting providers

  • Marketing and advertising partners

  • Technology platform providers

These providers may only use your data to deliver services on our behalf.

Advertising Partners

We may share limited information with advertising platforms to deliver relevant ads.

Legal Authorities

Where required by law, court order, or legal process, we may disclose information to regulators or law enforcement authorities.

Aggregated Data

We may share anonymised, aggregated data that does not identify you individually.

International Transfers

By using our website, you acknowledge that your personal data may be processed in Romania.

What Are My Privacy Rights?

You have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion (in certain circumstances)

  • Restrict processing (in certain circumstances)

  • Object to marketing communications

  • Request data portability

You may manage much of your information directly in your account dashboard.

If you wish to exercise your rights, please contact us at:
contact@alchemythelabel.com

You may also contact the Romanian Data Protection Authority:

Autoritatea Națională de Supraveghere a Prelucrării Datelor cu Caracter Personal
B-dul G-ral. Gheorghe Magheru nr. 28–30, Sector 1
010336 București, Romania
Phone: +40 318 059 211 / +40 318 059 212
Email: anspdcp@dataprotection.ro

Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page and, where appropriate, notified to you by email.  Please review this page periodically to stay informed.